Why you should to collect reviews?
5-9%
93%
Impact on purchasing decisions
270%
Increase in revenue with each additional star
Higher likelihood of being purchased
In a survey by Podium, 93% of consumers stated that online reviews impact their purchasing decisions.
According to Spiegel Research Center, products with reviews have a 270% higher likelihood of being purchased than those without reviews.
Products with higher star ratings receive more sales, with each additional star rating leading to a 5-9% increase in revenue.
Many consumers rely on reviews to make informed purchasing decisions. Positive reviews can sway undecided customers to choose a particular product or service over others, ultimately driving sales.
Increased Conversion Rates
94%
57%
Consumers avoid a business with negative reviews
Consumers will only use a business if it has 4  or more stars
BrightLocal's research shows that 94% of consumers are more likely to avoid a business if they find negative reviews, highlighting the detrimental impact negative feedback can have on a business's reputation and sales.
According to BrightLocal, 57% of consumers will only use a business if it has 4 or more stars.
Competitive Advantage
In today's competitive market, businesses need every advantage they can get. A robust collection of positive reviews sets a business apart from its competitors. Customers are more likely to choose a business with a track record of positive experiences over one with fewer or negative reviews
79%
87%
Consumers trust 
online reviews
Сonsumers read 
online reviews
According to BrightLocal's Local Consumer Review Survey, 87% of consumers read online reviews for local businesses in 2020, with 79% trusting online reviews as much as personal recommendations. Positive reviews significantly influence purchasing decisions, establishing trust and credibility for businesses.
Trust and Credibility
Positive reviews serve as social proof, reassuring potential customers about the quality of products or services offered by the business. This helps in building trust and credibility, ultimately leading to increased sales and customer loyalty.
15.44%
35%
Reviews impact how 
Google ranks local 
businesses in search results
More clicks to website 
with reviews than without 
reviews
Research from Moz reveals that online reviews make up 15.44% of how Google ranks local businesses in search results. Businesses with more reviews tend to rank higher in search engine results. 
For example, businesses with over 100 reviews see an average of 35% more clicks to their website. This demonstrates the SEO benefits of collecting reviews to increase online visibility and drive organic traffic.
SEO Benefits
Customer reviews can significantly impact a business's search engine ranking. Search engines like Google consider customer reviews as a ranking factor, especially for local businesses. More positive reviews can improve a business's visibility in search results, driving more organic traffic to their website.
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